Privacy policy
Last updated: November 13, 2025
This Privacy Policy explains how BabyProof Ltd, “we”, “us”, “our” collects, uses, and discloses your personal information when you visit our website, make a purchase, use our services, or communicate with us.
By using our Services, you confirm that you have read and understood this Privacy Policy.
1. Who We Are “Personal information” refers to any data that identifies or relates to you.
This includes:
A. Information You Provide
– Name
– Billing & shipping address
– Email address
– Phone number
– Account login details
– Payment information
– Communication history
B. Information Automatically Collected
– Device details
– Usage information
– Cookies and tracking data
C. Information from Third Parties
– Shopify
– Payment processors
– Delivery & fulfilment partners
– Advertising partners
🔹 We do not knowingly collect children’s data.
3. How We Use Your Personal Information
A. Delivering and Improving Services
– Process and fulfil orders
– Manage returns and exchanges
– Maintain your account
– Provide customer support
– Personalise your shopping experience
– Improve website performance
B. Marketing and Advertising
With your consent where required, we may:
– Send marketing emails
– Show personalised advertisements
– Recommend products based on activity
You can opt out at any time.
C. Security & Fraud Prevention
– Verify identities
– Detect and prevent fraud
– Ensure platform security
D. Legal Compliance
– Meet legal or regulatory requirements
– Respond to lawful requests
– Enforce policies and agreements
4. How We Disclose Personal Information
A. Service Providers
We may share information with:
– Shopify
– Payment gateways
– Shipping & fulfilment partners
– IT and cloud service providers
B. Business & Marketing Partners
– For analytics and advertising where permitted
🔒 We do NOT sell your personal information.
C. Corporate Transactions
– In cases of mergers, acquisitions, or restructuring
D. Legal Obligations
– When required by law, court orders, or regulatory authorities
5. Relationship with Shopify
Our store is hosted by Shopify, which processes certain data on our behalf.
For some activities, Shopify acts as an independent data controller.
Shopify Privacy Policy:
https://privacy.shopify.com/en
Shopify Rights Portal:
https://privacy.shopify.com/en
6. International Transfers
Your information may be transferred outside the UK/EEA.
Safeguards include:
– UK International Data Transfer Agreement
– UK Addendum to EU Standard Contractual Clauses
– Adequacy decisions
7. Cookies and Tracking Technologies
We use cookies to:
– Operate our website
– Remember preferences
– Analyse performance
– Provide personalised experiences
You can manage cookies through your browser or our cookie banner.
Essential cookies cannot be disabled.
8. Data Retention
We retain your information only as long as necessary for:
– Providing services
– Fulfilling legal obligations
– Resolving disputes
– Enforcing agreements
9. Your Rights Under UK GDPR
You may have the right to:
– Access your data
– Correct inaccurate information
– Request deletion
– Restrict processing
– Object to processing
– Request data portability
– Withdraw consent at any time
To exercise your rights, contact:
📩 Babyproofltd@gmail.com
📩 info@babyproofltd.com
We may require identity verification.
We will never discriminate against you for exercising your rights.
10. Complaints
If you have concerns, contact us at:
📩 Babyproofltd@gmail.com
📩 info@babyproofltd.com
Or contact the ICO:
https://ico.org.uk/make-a-complaint/
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Any changes will be posted here with an updated “Last Updated” date.
12. Contact Us
For questions or privacy-related requests:
BabyProof Ltd
📩 Babyproofltd@gmail.com
📩 info@babyproofltd.com
